Since the search engines like Google, is the first source for people on the Internet looking for products or services, it’s important for the position of your website to appear on the search engine page results (SERPs).
If your URL appears far down on the SERP list, the chances for the consumer is much more difficult to see conversions.
I know this is a buzzkill, I’ve seen it and been there many times.
But once you start to achieve a much higher search engine ranking, it is essential that you make sure you maintain the position positioning that you worked so hard to achieve.
The strategy you use should always be crucial to the success of any internet marketing campaign.
Let’s compare your website’s positions to having your own online stock portfolio.
Ask yourself this question, would you let your stock portfolio be ruled out by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right?
This should be a way to start looking at your search engines positions.
Be aware that at first, after you launch your internet marketing campaign and did all of the right things to increase your rankings, you will most likely start to see a continual upward climb with your positoning.
One of the things you need to be on the lookout for is the moment that upward climb reaches the top plateau.
When this happens, your internet marketing campaign should move into stage two, the monitoring and protecting stage of your increased positions.
Once you start to see yourself in stage two, try not be so concerned about the short-term fluctuations in your positions.
Often times, these are similar to the subtle rising and falling of stocks in a portfolio. The short-term movement is an integral part of the whole process. It’s the long-term changes that you must pay attention to and prepare to act on immediately.
The way in which search engines rank eCommerce sites may change at the drop of hat. And if you are not aware of these changes – many of which are subtle, yet can be deadly to your ranking.
Your position may drop to the bottom of the list before you can get your bearings straight. So you want to make sure you keep a close eye on them.
One way to prevent this kind of abrupt drop is create a system where you can monitor your positions on a monthly basis with your product pages in your Shopify store or products that are not performing well.
Come up with a chart to keep tabs on your top ranking positions or your top product pages, and make sure to watch “your stock market” closely.
When a search engine updates its alrogithm in anyway, it may actually help increase or decrease your ranking.
Some search engines use a number of different formulas, rotating religiously so that none of these algorithms become overused, outdated or configured.
Depending on which algorithm is being updated, your Shopify search engine position may suddenly drop or rise in rank significantly.
That is why, you must check your positions frequently in order to catch when a search engine algorithm update and what effect it has on your Shopify ranking.
Think about dealing with your competition also. That’s another crucial factor you must always be vigilant about. Your competitor’s position may suddenly rise, automatically lowering your position.
Or their position may drop, pushing your position higher. It could be a seesaw battle every month.
Each month, you should expect positions to change due to the continous algorithm changes that are occurring on the search engines, and be prepared to adjust your digital marketing strategy to compensate for decreased rankings.
Keep an eye on these random shifts on the SERPs. These changes may also give you vital information about how to improve your Shopify store to increase your position on the SERPs.
Of course, we all recognize that Google, being the dominat search engine right now, monitors all of your efforts for the strategy to be effective.
Right now, there are a few popular search engines out there that direct most of Internet traffic back to your Shopify stores.
The challenge we face are that these top search engines making algorithmic changes from month to month.
This means that your must not only monitor your search engine positions, but also keep track of the ranking position on the SERPs you are monitoring with your store.
Thankfully, here is great list to find out which search engines your potential consumers use on a frequent basis every month. So that gives you a better opportunity to live in the present with your audience!
I think we know people are decisive about ‘choice’ and their favorite search engines is no different. This takes constant vigilance to follow their dalliances.
It’s so important that you try and keep up with being in the Internet.
Some of the search engines the people use to love, when you first launched your eCommerce store and digital marketing campaign, may have sailed their asses into the yesterday’s news or shutting down in the next few months.
We never know.
That is why you should adjust your list of search engines according to the demand of the people of the Internet. Check out the Search Engine Journal with a great list of the most popular search engines and yes, YouTube is there.
Another factor to look over carefully is any sudden drop of your store’s positions in all search engines. This is not the same as monthly fluctuations – your Shopify store is shitting bricks!
This could mean a number of different things.
If all of your search engine positions suddenly take a plummet, one indication could point to those damn search engines spiders – those sneaky candy ass programs that crawl your entire eCommerce site and rank for positions – have found some type of problem with your store.
Let’s say for a second, you recently changed a piece of code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. All because of a little piece of code.
If Google decides to crawl your website when it appears down for adjustments or changes, you may actually disappear from a search engine index entirely.
Or Google may drastically change its search algorithm, and suddenly all of your eCommerce site may appear irrelevant. Since Google is the current favorite, it may create a domino effect, causing all of your position to drop in other search engines.
Some search engines actually rely on the results from other search engine data. Which makes it vital that you know which search engines these are and keep track of all the engines they influence.
One of the biggest problem here is that search engines will sometimes change affiliations, and this can create a major pain in the ass shift geographically speaking of the Internet.
For example, recently Yahoo subsequently reached an agreement with Google to provide services to Yahoo Search through the end of 2018, including advertising, search, and image search services.
So not only is monitoring necessary to your positions, but you must keep a maintained level of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords.
We all know keywords are the foundation, the bricks of the entire search engine system, and they demand individual scrutiny during your monitoring efforts.
If you noticed that a number of your positions on your store plummeted, it could mean that a product page on your eCommerce site has become invisible or inaccessible for the search engines to crawl.
In addition, the competition for those specific keywords or phrases might have recently skyrocketed. In either case, you must decide to act quickly and efficiently to regain lost ground. Learn more on taking the keywords you want away from the competition.
Your digital marketing campaign for your Shopify store should be viewed an investment.
Think about the costs, time, and money that you are going to committ to on a continual basis.
Protect this investment as diligently as you would your financial portfolio.
In the same way, track your search engine positions from any objective perspective, and monitor your positions on a regular basis.
Make sure your time and efforts reap rewards by keeping your eye on the big picture – your long-term digital marketing campaign,