5 Quick Ways to Pick the Right Keywords | Risk vs Regret

Everybody wants to achieve internet marketing success. They look to achieve conversions for their business, product, or services. While many continue to flourish with this success, others still question, what am I doing wrong?

Well, there can be several reasons, but you must start at the beginning. Ask yourself before marketing, did I pick the right keywords to target the right audience?

My podcast episode talks about helping you find the right keywords for your business along with providing a personal reason why taking risks is better than regret.

Sample of the transcript:

Choosing the right keywords can really increase your website traffic by increasing your search engine ranking and by encouraging visitors to stay on your site and return to your site.

Choosing the wrong keywords, though, can be disastrous. Here are five simple ways to choose your keywords wisely and improve your web traffic.

Brainstorm keywords by association

The first, and perhaps the easiest, way to choose the right keywords for your website is to brainstorm ideas with regard to your individual goods and services.

Sometimes simply the name of your goods or services will work as an excellent keyword. For example, if you offer writing services, consider “technical writing” as your keyword.

Creating a page around “writing” may not get you the customers you deserve. Think specifically about what you offer and create a page to advertise it. Within this, though, you must remember to stay away from general keywords.

The competition for these keywords is rather stiff.

Thousands of sites are optimized for words like “computers,” and doing the same thing with yours can simply make it redundant and hard for customers to find. Moreover, customers are more search savvy than you are giving them credit for.

pick the right keywords

If a customer wants to find information on something specific, he or she will search for something specific.

For example, they may want to know about flea treatments for their dog, but instead of searching for “fleas” or “dog,” they may search for something more specific like a product name or type of treatment.

If you feel you must use a general keyword, try taking a keyword and adding a more specific term to it. For example, if your keyword is “dog,” try adding more specific terms like “behavior” or “specialist” to that for site optimization.

With these general terms, you might also consider adding regional terms.

If you service a particular area of the country, you may have some regional terminology that will help customers find you.

Names of nearby cities or towns can help as can terms that your customers know and respect. For example, if you run a sandwich shop in New Orleans, you might want to optimize for the term “Jambalaya.”

Use different keyword research tools

The second way to choose the right keywords for your website is to use a service like Google Keyword Tool.

This way to choose your keywords can be a bit time consuming, but in the end, it is certainly worth it. Start with either service, and you’ll end up with a huge list of possibilities.

Once you’ve finished with that service, pick another and try running the same search.

See what keywords you have in common with the two lists.

Check your server logs

The third way to choose the right keywords for your website is to check your server log files.

When someone visits your site from a search engine, the words they used to find your site are recorded in your server log files.

Analyzing the actual files, though, can take some work. You can use various methods to examine those files depending on your server operating system.

It can sometimes be best to use a software program to extract the information if you are not technically inclined.

The fourth way to choose the right keywords for your website is to use a keyword counter service. These analyze your web page and compare them with other, similar websites.

They offer you a density percentage report and the top words for the two pages based on their analysis. Keyword counter services are available all over the internet in both free and costly forms. Choosing the right service for you will simply be a matter of reading the reviews.

Study your competitors

The final way to choose the right keywords for your website is to review sites that have both similar missions and products with regard to yours. It is important to notice sites that have rankings within the top ten on any given search engine.

The point here isn’t to copy the site; it is to figure out which keywords they are using to draw in potential customers.

Long story short

Choosing the right keywords can be both a difficult and long process.

However, if you pick the right terms, you won’t regret it based on your increased web traffic. Allow me to ask the people, how do you pick your keywords? What tools do you use?

Affiliate funnels are a Godsend to internet marketing entrepreneurs.

Creating a marketing campaign by enticing leads and selling a product or service.

Smooth and effective with no technical complications.

Ideally, the key is to do something or find something consistently, and people will pay money. 

affiliate process

When done right, it can bring in multiple income streams.

Targeting your market is a simple three-step process done correctly.

What is Affiliate Marketing?

Affiliate marketing is performance-based in which a business rewards affiliates for each visitor or customer brought by the affiliate’s marketing steps. 

Another way to put it,

Businesses pay affiliates each time a customer buys from their marketing strategy.

How Does Affiliate Marketing Work?

The best way to describe how affiliate marketing works is to break it down into easy-to-follow steps.

  • Step 1. Find products you want to promote
  • Step 2. Apply to relevant affiliate programs
  • Step 3. Receive your affiliate link and marketing equipment
  • Step 4. Start promoting products as an affiliate marketer

how affiliate marketing works

Find products

There are 350 million products currently on Amazon, including 12 million of Amazon’s own products.

That sounds pretty intimidating just from one location alone.

Many sellers don’t have their own in-house affiliate programs. 

Top Affiliate Networks

They use more extensive affiliate networks to host their affiliate programs which include:

  • CJ Affiliate
  • ShareASale
  • Awin
  • Rakuten
  • FlexOffers
  • MaxBounty
  • ClickBank
  • eBay
  • JVZoo

Even though you won’t view many details, these affiliate networks have thousands of sellers.

Many sellers don’t have affiliate programs, so it’s easier to use large affiliate networks to host their affiliate programs instead. 

Take the Amazon Associates program, for example:

Creating an account is simple with 3 steps.

Start by going to the Amazon Associates home page. 


Select your primary language and click the yellow Sign Up button in the header image.

The next page will request you to sign in with an existing Amazon account. 

signup page

If you don’t have one, click the Create your Amazon account button below and go to a registration page.

Once that is set up, your account, return to the Associates’ homepage, and sign in with your details. Then, you can file the application for their affiliate program.

Personal Details and Website Information

Next, go through the application step-by-step. 

For example, on the first page, Account Information, you’ll be asked to provide and confirm your personal details, primarily your name, address, and phone number.

At the bottom of that page, select the primary contact for the account that you’re creating. 

You can pick yourself as the payee by checking the above payee. 

Alternatively, you can add another person by selecting the second choice.

When you’re done, click Next to move on to Website and Mobile App List:

Here, you can add web addresses where you plan to promote Amazon products, including 

  • Websites
  • Blogs
  • YouTube channels
  • Mobile apps

Building Your Profile

The Profile page will request you to provide information about your website(s) or mobile app(s). 

Start by setting your Associates ID. 

You can also use your name or your website’s name for this. 

Keep in mind that the ID will also appear in your affiliate links.

Write a few sentences describing what your website is about. 

Select the topics that best describe your website from the dropdown lists provided.

Pick the type of Amazon products you plan to promote and select the website(s) or app(s) you own.

Traffic & Monetization

Next, in the Traffic & Monetization section, you’ll need to clarify to Amazon how you’ll drive traffic to your websites and generate income from your content. 

Use the lists Amazon has to select the options that apply to your site:

Just select finish, and your profile is created.

Fair warning to read the Associate’s Program Operating Agreement which mentions the Contract Terms.

Once your profile is built and your application is submitted, you’ll find information about using your Associate ID and navigating the affiliate program.

You can enter your payment details and tax information, but you can always do that later.

Amazon reviews your application once you’ve made the first sale through your sites. 

Your application will be withdrawn if you don’t produce at least three sales within the next 180 days.

That’s it – you’re now an Amazon affiliate!

Some affiliate programs offer instant approval. 

You have to wait for others to approve your account while evaluating your application.

Email with affiliate approval

Many vendors are sketchy about allowing just anyone to join their affiliate program. 

It’s normal for them to inquire about how you plan to promote them. 

Vendors want to avoid affiliates that may make them look spammy and damage their credibility.

What Tools Are Needed for Affiliate Marketing

Once accepted to an affiliate program, you’ll be given a unique affiliate link and marketing tools to help promote. 

You’ll also be able to review statistics on how well you’re doing in your dashboard.

Here’s the breakdown:

Affiliate Link

Every affiliate has a unique affiliate link. 

This is how the vendor can connect sales or leads to you and compensate you accordingly.

Typically, an affiliate link may look something like this:

Make sure your affiliate link does not appear as spam.

Try to make your link shorter.

bit ly

Try not to post the naked URL, e.g., somesite.com/?aff=name. 

Instead, use anchor text. Anchor text is the seeable, clickable text as a hyperlink.

Some people don’t want to click on random affiliate links.

Customers won’t pay more for a product if they find the vendor via an affiliate link. 

However, some individuals just don’t want to click on affiliate links for one reason.

Cloaking your affiliate link, people may see it’s an affiliate link after clicking on it. 

You’ll still receive credit for the sale regardless if they don’t buy something straight away because of the triggered “cookie” from the merchant’s website.

How cookie tracking works

Different vendors have different cookie lengths. 

Usually, cookies will last at least 30 days. 

So, if a customer only makes a purchase 30 days later, you’ll still make a commission.

Obviously, there are exceptions to the above explanation about cookies.

Remember that bot traffic and your own clicks may mess with your results.

Google expects affiliate links to have rel=” sponsored” or rel=” nofollow” attributes. 

Yoast SEO Plugin

These attributes apply to all outbound links that Google considers advertising or paid links from your site.

Marketing Tools

Any suitable vendor will provide you with marketing tools to support you promote them. 

At the very least, these tools include banners in different sizes that you can add to your website.

Banner Ads Example

Banners usually look spammy and don’t add value or contribute to a good user experience. 

Unfortunately, many individuals have become blind to banner ads.

According to Wordstream, the average CTR is around 0.25%.

How to Promote Products for Affiliate Marketing

To succeed as an affiliate marketer, you need to build trust with your audience through enticing content. 

You need to show consistency with quality content that makes a difference. 

But what kind of content should you put together? 

How do you promote your products on your website without appearing messy or shady?

Well, here are two fantastic ideas.

  • Build an in-depth resource page.

Let’s take a personal fitness trainer who grew a strong following online.

Naturally, your audience wants to know more about how you successfully obtained rock-hard abs and super-toned muscles. 

They’ll like to know what you eat, the kinds of fitness programs you’ve joined to get where you are today, and the water bottle you use to keep track of your hydration. 

As a leader in the industry, you want to share this knowledge with your audience. 

And there’s an easy way to do this: a resource page on your website. 

This page should list all the products, programs, and services you value with affiliate links to buy them.

When you make something like this, you give your followers easy access to all the recommended products, programs, tools, and services. 

  • Write about specific products.

As an affiliate marketer, the main focus is to help your audience determine good buying. 

Although you’ll need informative articles to build trust with them, spend precious time writing in-depth content about the products you promote. 

There are three ways you can accomplish this:

  • Product reviews.
  • Product comparisons.
  • List posts.

Of course, this doesn’t mean stop giving your regular informative articles, educating and entertaining your audience the way you do best. 

Think of creative ways to promote your affiliate products.

Again, your role is to promote a product, not sell it. 

Leave the selling up to the vendor. 

Instead, you need to warm up the leads. Then, when they visit the vendor, your audience is no longer cold traffic.

What Is the Best Way to Do Affiliate Marketing?

Even though organic traffic is a longevity strategy and takes time, you can speed up your progress.

Some strategies include email lists, subscription products, and high ticket products. 

Affiliate marketers spend tens of thousands of dollars learning to run ads to affiliate offers. 

Affiliate Marketing Ad Spend

This is difficult with a low-value item because your profit margin is minimal. 

With high ticket sales funnels, however, things are very different.

High ticket sales funnels offer more potential for big commissions coming in. 

Testing & Measuring With Paid Ads

Running paid ads can be done with a low budget. 

Testing and Measuring Paid Ads

But you’ll eventually want to scale up when you find a winning ad that delivers a steady profit. 

This can take a long time with a lot of testing and measuring.

Starting affiliate marketing with paid advertising is tricky. 

You need data to show you what works and what doesn’t. 

But in the end, collecting data costs money. 

High sales funnels give you more opportunities to earn more significant amounts when you make a sale than a low-value offering.

Paid Advertising Platforms

As valuable as organic marketing, users who click on pay-per-click ads (PPC) are more likely to buy than users who organically visit your site. 

For this reason, you can’t afford to miss out on paid advertising.

Social media is a fantastic spot to reach vast online audiences. 

Facebook Ads is one of the best places for accomplishing that due to the many people who use the social media beast.

It is also one of the favorite advertising channels for affiliate marketers.

Facebook Ads Homepage

Facebook is quick, easy, and allows you to target your ideal audience for your marketing objective.

Facebook may be one of the largest platforms, but many paid advertising platforms are available.

Some other channels include:

  • Google Ads
  • Bing Ads
  • LinkedIn Ads
  • Instagram
  • Pinterest (Promoted Pins)
  • Twitter Ads
  • YouTube
  • Reddit

Depending on your spending budget and goals, you may use multiple ad platforms to reach a wider audience. 

Nevertheless, you probably don’t want to try using everyone on this list — that would be overwhelming.

That being said, it’s still good to know all your possibilities before choosing which paid ads platforms you want to use.

Organic Advertising For Affiliate Marketing

The first organic result in Google Search has an average click-through rate between 28.5%-31.7%, according to tests completed by Sistrix and Backlinko.

Organic affiliate marketing works by creating tons of content. 

Over time, as your content rises, so does your audience. 

Some organic platforms include:

  • Blogging
  • YouTube
  • Quora
  • Social Media

An affiliate marketer can build a massive audience by using SEO (search engine optimization) and sharing content through social media profiles and additional strategies. 

Media Share

Anticipate making habits from creating content, sharing it, and linking back to it from other websites and online resources. 

Your content’s organic traffic to your affiliate products can compound and grow exponentially with consistency.

How to Build an Email List for Affiliate Marketing

Most successful affiliate marketers say, “the money is on the list.” 

SmartInsights reports that the overall average email open rate is 16.97%, with a 10.29% click-through rate per industry.

You want to grab as many email addresses from your target audience as possible. Therefore, having a responsive email list that agrees to receive emails from you is a valuable asset.

Here are 4 steps to help you get started:

  • Sign up with an email marketing provider
  • Add opt-in forms everywhere
  • Optimize your opt-in forms with advanced subscription techniques
  • Create email marketing campaigns

Email Marketing Steps

You’ll save a ton of time utilizing email marketing because messages go out automatically based on the plan and steps you set up. 

And a consistent series of emails can keep your audience updated and engaged.

Now that your email is set up and optimized, it’s time to incorporate your affiliate links into your email marketing.

Remember, email lists provide direct access to your audience through their inboxes.

So whether you use paid advertising or rely on free organic traffic, the sooner you start building your email list, the better.

But first, let’s look at a few more tips for email marketing.

  • Abide by the CAN-SPAM Act


Don’t send your audience messages or information they didn’t approve to receive when they joined. 

Give your subscribers a simple way to unsubscribe.

  • Start a weekly newsletter

email newsletter

Tell your audience beforehand you’ll email them once a week on a specific day. 

Then, if you provide a lot of value in your emails, they will look forward to receiving your email. 

  • Try sticking to one niche

Try to only have one primary niche, for example, bodybuilding. 

It makes it much more painless to manage the list. 


We’ve covered a ton of ground in this piece.

We discussed:

  • What affiliate marketing is
  • How does affiliate marketing work
  • How to promote products
  • The best way to do affiliate marketing

How much you earn as an affiliate marketer relies on many different factors that can definitely help skyrocket your revenues.

So, now that you’ve learned about affiliate marketing and how it can affect your income are you ready to start?

About the Author

Az Respes

I’m the internet marketing wizard known as Az Respes, a 10-year vet in digital marketing, particularly SEO.

Over the years, I have used my expertise and experience to help hundreds of eCommerce and other businesses generate well over 100,000 a month online from search engine optimization.

Now I just try to help the people that are looking for opportunities to make a full-time living through internet marketing.

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