On-page search engine optimization for local gyms and fitness websites is one of
the primary keys to improving the results for their presence on search engines.
Off-page optimization would be another next step in the strategy.
Before I give my top three significant keys to off-page local SEO strategies.
It’s essential to know about optimizing your local gyms and fitness centers for high-level local SEO.
Importance of Local SEO
I want to quickly show you some fantastic stats to emphasize SEO’s great for local businesses.
46% of all searches on Google include local intent.
And local searches contribute 22.6% of internet traffic.
So it’s pretty legit to know that local searches make up a large chunk of the SERP.
Why Do We Need Local SEO?
Local SEO supports your business stand out.
Despite owning a website or not, it helps direct more traffic to your business.
Simply through online leads organically.
Since your leads are people who are niche-specific searching for products or services associated with the fitness world.
This will also likely give you a higher conversion rate.
What Are the Benefits of Local SEO?
Here are seven incredible benefits for your local gym or fitness centers when you incorporate SEO:
- Helps expand online visibility: Local businesses ranking in the Google 3-Pack are likely to enjoy at least 100% more clicks
- Build a Community: Start to build your trust with your local town/city or target audience online. Remember that 97% of customers use the internet to find a business in their local city/town.
- More Relevant Traffic: You begin to see a better view of your target audience when the time comes to sell. Unfortunately, about 76% of marketers fail to use behavioral data to target customers online with relevancy.
- Local Return Customers: Research shows that most businesses sell between 5% and 20% of new customers, from 60% to 70% of existing customers. Returning consumers is where you should get familiar with your core audience.
- Build Trust and Authority: Above are some excellent ways to build trust and authority in your business. Google uses a quality rating guideline known as E-A-T (Expertise, Authority & Trustworthiness). According to Google, using the “EAT” concept can potentially help improve your website on Google’s ranking.
- Reduce Ad Costs: You will be saving $3.94 per click on Google Ads for “Gym Classes” by using SEO to gather keywords organically and spend better on your ads.
- Increased Sales: 81% of local searches convert through mobile phones. That statistic alone should convince many business owners to start local SEO immediately.
So now, how exactly do you build an off-page SEO strategy?
It’s not a difficult task, but it’s less nerve-wracking than building backlinks if you are into that type of thing.
Here are three effective off-page local SEO tactics:
Google My Business
Claiming your business listing in Google is essential for ranking in the local results.
One of the most important reasons for a GMB is the business information.
Also known as NAP citations (Name, Address & Phone Number).
Google looks around the web to help match the information according to your business.
When Google sees your business info as consistent in your GMB, on your website, and 3rd party sites like Yelp say: “OK, this business is legit. And their local info all matches up.”
Google My Business profile lets you control and update your contact information, business hours, and other essential details needed to attract customers to your business.
Google will also prioritize sections of your profile according to the search term and the type of information most important to consumers in your category.
As you set up your profile, Google will indicate how complete your GMB is.
Consider citations like backlinks.
NAP citations can be challenging to create if not set up correctly.
NAP (which stands for name, address, and phone number) citations help give validation back to Google.
NAP citations are another critical local SEO ranking signal for Google.
The more confident Google is with your address and phone number, the better for you.
So make sure you take the time and build legitimate citations for your business.
Build Online Reviews
A study shown by Moz tells us about the critical role the review signals bring.
It is enticing to see a dentist, beauty shop, or even the CBD shop encourage reviews.
Google takes into consideration of positive and negative reviews.
They have stated negative reviews on your GMB profile can also hurt your listing.
Hence, it’s best to conduct proper service for positive reviews.
Google also uses 3rd party sites like Yelp or Angie’s List to grab reviews to display in your Google profile.
Having reviews placed on your profile and responding to consumers shows trust and helps build your authority.
Take the time to acknowledge your reviews, both good and bad ones.
Consistency Is the Key to Everything!
The same rules apply here just as ‘normal’ SEO when it comes to local SEO.
Be sure you still optimize pages with Google’s traditional ranking factors.
Google has stated that your rankings in the organic SERPs affect your local rankings.
So the higher you rank in the SERPs, the higher you’ll rank in The Map Pack.
Keep pushing out content, optimize, and build backlinks.
Serious competition still exists, and you need to push higher.
Now, Let’s Get Started!
The secret to successfully carrying out these off-page SEO techniques is to be consistent.
The three effective techniques are:
- NAP Citations
When it comes to GMB, consistency is a big deal.
Everything entered in your GMB should match your website and other citations built.
Quality citations with your local business information matching your website are sure to make your website stand out in the SERPs.
Remember that reviews are one of Google’s highest local ranking signals, so you want as many positive reviews as you can get.
Ask customers to leave reviews and make it SUPER easy for them.
Participation, whether a review is positive, negative, or in-between, should also be something done since it will help build trust in the eyes of potential customers (and Google).