In the past, link building techniques was based on quantity, not quality. But these days, it is a different ball game.
If you are a busy marketer, you need to understand that you cannot build incoming links immediately. It is a slow process.
The pages where you build links — especially the high quality and authority of these pages — play an integral part in determining your place on the SERPs.
More and more companies and marketers are embracing these techniques because of the benefits of link building.
According to HubSpot, data-driven content generates 283% more backlinks than content that isn’t data-driven. Building links is likewise gaining popularity among other businesses as well.
If you’re strategic about it, you’ll generate plenty of authority links in the process. Being strategic simply means that you set a clear goal from the very start.
Google is constantly changing the game, but it seems pretty insistent on one principle: namely, that links should be earned, not built.
If you want the right links, you’ve to give first.