You know, it wasn’t that long ago all links were created equally and that’s what the whole “SEO” strategy was suppose to be about.

Well they are sure as hell not!

Link building used to be simple: you’d go out there, write a bunch of articles, submit them to an article submission sites and acquire a link back to your site. Boom!

That strategy was close to nonexisitent once we entered the Google world of algorithms, mainly the Penguin era.

While the proper incoming backlinks will help grow your rankings, revenue, and brand, its the incorrect ones that will get your website penalized.

And now, you never recognize what Google may do next.

For example, many folks relied on personal blog networks (PBNs) to help boost their rankings. But Google threw a bomb referred to as the PBN deindexing update, that tanked rankings for sites that had used that technique.

Though plenty of people were shocked, I could see that one returning and I’m betting that Google will piss SEOs off once more for those who try and game it.

Now the question might be what is the gameplan now?

To get on the safer side, most internet marketers would advise you not to go down this road by acquiring links.

If you choose this route, you might want to find out how to (or a way to) build backlinks the proper way.

Backlinks still hold high value to search engines

Backlinks in many cases are still considered an important Google ranking factor, however effective link building is currently concerning trust and recognition.

According to Backlinko, Google upranks websites that they trust. And they measure that trust in their algorithm with TrustRank.

Google trustrank patent

According to a survey done by Moz, it reveals that about 37% of CEOs spend between $10,000 and $50,000 per month on link building.

If you’re making that sort of investment, you need to possess accurate data on the best way to build the best links that Google can trust.

In this in-depth post, I’ll show you a strategic link building technique that works.

When performing this stategy, be aware that it can be scaleable and once you apply it to your website, your rankings can improve, hell, you may even improve your conversion rate.

So in this post I’m aiming to cover:

  • Understanding what Google desires
  • How to scale your link building efforts
  • Keyword research and targeting
  • How to earn editorial guest links

1. Understand what Google desires for quality links

When it comes to SEO and internet marketing, Google runs the whole damn show. That’s why it’s necessary to understand Google’s mission. Not only will this shape Google’s strategy, but it will guide you in shaping yours.

google search mission statement
Google Mission Statement

Google additionally believes that there’s continuous additional information out there.

When it comes to link building, organizing information becomes your mission to help your consumers.

Pay close attention to what your readers and ideal consumers need, you won’t need to plug your product.

If you would like to create backlinks without getting penalized, you need to understand and work closely with Google’s mission statement.

If you fail to try and do that, the strategy won’t work.

Before you begin building links to your online page, ask yourself these questions regarding Google’s mission:

  • Is my content structured well?
  • Do I provide useful information/content to the sites that will link to mine?

Let’s talk about the primary question as a result of for effective link building, website organization matters.

Website design still matter through backlinking

When people return to your website, do you leave them questioning what else to try and do (especially the first-timers)?

Check that your website is simple to navigate.

Take a look at the example below:

And here’s another site with no about page:

Getting the navigation right should be in the  beginning in organizing your content, therefore, people and search engines will notice information that’s helpful and relevant.

The second step is build a foundation which will make different sites want to link to yours.

How to develop a powerful link building foundation

Let’s say you wrote and published a helpful post and wish to get it ranked in Google. Since you recognize that improved rankings result from links from quality sites (see the chart from SEObook) wouldn’t it make sense to build quality links as quickly as possible?

No, because if you generate links to new content too quickly, it looks manipulative, which can be a red flag for Google.

The better answer is to assist Google find and index your helpful content.

Once it’s indexed, you’ll be able to plow aheadand acquire real links that may improve your rankings.

How to help Google realize and index your content:

Some of the posts I’ve written in the last month were indexed within six hours. To capture this, I used the Alexa tool.

Google’s spiders crawl all the time. after you input your website URL on Alexa and look up the metrics, Alexa adds a brand new, optimized page to the database:

site checker

When Google next crawls the Alexa website, your new content will be picked up additionally.

There’s another way to get your content indexed. Some months back, I printed a data-driven infographic on how Google uses social signals to see rankings. In essence, social media helps with quicker indexing and visibility.

Getting a powerful social signal suggests to Google that people notice your content helpful and prefer to share it. That may help Google to rate your content which implies that by the time you begin building incoming links to it, those links are going to appear organic.

To build social signals, I like to recommend that you just share your post on Google+ (it’s a no brainer since it’s Google’s own network and exist under G Suite).

It’s real simple. Log in to your Google account and click in the box to post and share your post:

google pus

When the share box pops out, paste the URL of your post, choose the visibility (I recommend “public” for widest reach) and click share.

Follow the easy tips above and your content will be indexed within six hours. Then you’re able to begin building trustworthy links to the page.

Note: Make certain that you just write and share quality content and helpful info. every bit of content and link (including anchor text) should provide extra value for your audience.

Traditional link building usually ignores the end user. The Google Penguin 4.0 update reminded us that stick to giving what the people want, why they should click a link and the value they’ll get once they land on the referred page is what actually counts in today’s SEO.

2. How to scale your backlinks effectively

Many people find link building nerve-racking. One reason is because they’re not producing legit content that folks can share.

“Think of your audience first, always,” says Cyrus Shepard. “Google is getting better and better at looking at audience signals and engagement signals”. Cyrus Shepard suggests the 90/10 rule in how to rank. Simply put, he says that 90% of your effort should go into content creation and 10% into link building.  

This is your basic 90/10 link building.

link building

As harsh as it sounds, Shepard says if you’re struggling to come up with links to your website, it’s possible that you have reversed the rule.

If you would like to succeed with scale link building, you need quality content.

Link building is all about positioning your content and getting a lot of people to link to you. In other words, one post may be used to gain several quality links to your website.

High-quality links have two key benefits over traditional links: relevancy and trust. Here’s the difference:

Let’s say you have a fitness training website and you get an incoming link from an article directory. Google won’t see that link as relevant to the topic of your website.

But if that link is from a website that’s associated with fitness training, like a healthy food store or a discussion board that’s focused around fitness and health, you may not only improve your rankings, however your website will be relevant and valuable to people who visit it. That can assist you getting additional links.

How do you find authority sites where you’ll be able to build relationships and begin the process of gaining relevant links? One great tool is Similar Site Search.

Just put in your URL and hit ‘Search’.

The results are a list of websites covering topics associated with fitness. This is usually one of my first steps, as I still need to build relationships with website owners so they will want to link to my content.

Once you’ve figured out some sites, then you need to research them more to work out which of them can help most in your link building efforts. Here are a number of the key metrics to look at:

Domain Authority: it’s necessary to understand the domain authority of the sites you want to get links from. An excellent tool for this is Serpworx that shows the authority status of any domain or keyword within the search results, and much more.

Domain relevancy: As I mentioned above, getting links from relevant domains could be a key part of a scaleable link building strategy. Domain relevance is an additionally key Google ranking factor and is particularly necessary if you want to flee the impact of Google penguin.

Hongkiat talks about the algorithm stating, “your own website must contain content that is both relevant and useful.”

Trust flow: this can be a metric analyzed by Majestic, that provides a far better measuring of perceived quality. Trust flow was specially designed to work out the quality of links pointing to a website. Citation Flow score is based purely on the amount of links coming into a URL. This has nothing to do with quality. Both TF and (Citation flow) CF range from 0 to 100. the higher the number, the better. In the example below, Facebook contains a trust flow of 54, which is fantastic.

If most of your backlinks return from sites with high trust flow metrics, your SEO ranking can improve.

Use Majestic to research the links that currently point to your website. Input the root domain into the box and click on the search icon.

Scroll down and look at the backlinks.

For the domain I am analyzing, you can see the second site is It has a trust flow is 49 and citation flow is 40.

When you use citation flow with trust flow, it works better to help you establish sites that are both trustworthy and influential . If you target sites with a high trust flow, then concentrate on the sites in this group that also have a high perceived influence, or citation flow.

Branded keywords and anchor text: Anchor text is additionally important when assessing the quality of a website. As you can see from the image below, there are 610 sites are linking to through branded anchor text (bodybuilding).

When you are building links you should use your brand with different keyword variations. You may call this branded hybrid anchor text.

With the proper approach to quality content, domain relevance, trust flow and anchor text, you’ll get pleasure from the benefits of real traffic and links to your website. However, link building is also about increasing the strength, juice and potential of your incoming links. That’s why it’s essential to make a two-tier linking structure for your website.

Tier 1 backlinks are links you earn/buid directly to your site.

Tier 2 backlinks are links that directly pass ranking value to tier-one links.

If you get a link to your ‘money site’ from a brand new post through somebody else’s blog, that link may not have a lot of juice backing up your website ranking. Most of the time, direct backlinks to your website will take a minute to possess and impact. However after you strengthen those backlinks, you will see a bump in organic traffic and rankings.

Tip: once you’re using a tier 2 link building structure to strengthen your tier 1 backlinks, avoid anchor text over-optimization. Additionally make certain that you aren’t just mistreating this strategy to create links. The new page or website you create on platforms should be valuable and useful to users. From there, you’ll be able to add links if you are feeling it’s helpful for the reader.

3. Targeting and Keyword Research

When building links that scale, it’s all about providing relevant content, therefore people can keep linking to it. Keyword targeting is a crucial aspect of that. By choosing conducting the right keyword research, SEO guru, Brian Dean was able to increase his organic traffic up to 652% in 7 Days.

Moz additionally got nice results with a targeted keyword strategy. Especially, long-tail keywords represented 84% Moz’s organic traffic in comparison to standard complicated keywords:The Search Demand Curve

How relevant are your keywords to the prospects’ needs? If you would like to make your website more powerful through link building, you can’t afford to ignore keyword research. Keyword research helps you poke into the minds of your audience.

For example, let’s say you conduct a keyword search in your industry like this:

“Best digital marketing consultant in CA”

What’s going to happen next?

First, the people searching for that long-tail keyword have an interest in talking/working with an expert who understands digital marketing consultant. They don’t want a beginner, however a strategist; somebody with an established track record.

Second, they’re only interested in digital marketing consultant who live in California, which implies they may be a local business owner wanting a face-to-face meeting.

There are other suggested keywords you’ll be able to target in your content if you would like to draw in small business owners searching for help with digital marketing consultant:

  • digital marketing consulting services
  • digital marketing consultant near me
  • digital marketing consulting firms
  • best digital marketing consultant

Some other keywords include:

  • digital marketing strategy jobs
  • digital marketing consulting salary

The people looking for the two keyword phrases above are most likely freelancers looking to make more money through digital marketing consultant. They’re not your ideal target audience, therefore those aren’t the correct keywords for you. Never target keywords that are off-topic or unrelated to your core message, products, and services.

When you build links, you don’t need to use anchor text that will build website visitors to bounce. Keep in mind that scaleable link building thinks about with the relevance of the linking domain.

Targeting shopping demographics: This can be another essential targeting part for link building. after you understand your audience’s demographics (age, gender, education, and so on) you need to get inside their heads. Once you do you are going to be ready to produce helpful content that helps them solve their issues. That’s a key element in building organic links.

Automate for social signals: If you’re planning to build social signals, you need to leverage automation. Mingl Marketing Group grew their client’s traffic by 590% using the HubSpot social automation tool. 

If you want to get social signals to scale your link building and accomplish nice results, you need to make them endless by sharing your content. Manual syndication is time consuming. Imagine however long it might take for you to share your latest post on the best 20 social media networks. Trust me, it might take a minute.

That’s why you should set up automatic updates on social media networks.

Buffer is a great social automation tool I recommend. You can use this social media management tool to share your posts on Twitter, Facebook and several other social networks.

One of its best features it the ability to queue your campaign in its reservoir and syndicate your content later. So even if you’re catching a plane, your next piece of content will get to your audience.

4. What are editorial links? How to earn them

Editorial links are high quality backlinks from authoritative websites that helps gives trust and authority back to your website. But to earn those links, you must have an immense value of content. You can’t just put some text together and pray for miracles.

Link building may be stressful, however it’s easier if you concentrate on making link-worthy and sharable content. If you produce great content systematically, people can naturally (on their own) cite, recommend, share, link, tweet and send links to your page.

Create viral content: To get the most from link building, you have to make content that people are willing to share. Why would they share it? It’s because it’s useful, valuable and you blow them away. rather than creating assumptions, study posts that went viral in the past, and use their strategy to dominate the main social media platforms.

Use guest blogging to earn authority backlinks: Guest blogging used to be very powerful. In fact, my boy, Danny Iny used guest blogging to endure losing his company and being $250,000 in debt.

He started building networks with different A-list bloggers and wrote tons of guest posts. within six months, he had designed a new consulting business with a full client list. The Fred Kruegor of blogging receives thousands of readers per month.

When you do a guest blog, you’re basically providing useful content for other people’s blogs, but the kicker is, your traffic is going to improve also.

It’s quite the connection.

If you want to scale your link building structure, be sure to put down guest blogging as a major source that can help you. Aim to please the people. Give them helpful and sharable content – people will naturally link to you.

Gain the trusted links with your comments: Eo yourself a favor. Don’t comment spam.

Just … stop…

However, you can still comment respectfully to gain that authoritative backlink.

I want you to keep this in mind. Very important to know that links from comments may not bring much SEO juice to the table, but they can still be natural and relevant and Google values that. As a matter of fact, it is among one their key factors.

So how do you do it? How do you get started with getting those links:

  • Try searching for blogs with the dofollow CommentLuv plugin installed if using WordPress
  • Make sure you subscribe to post updates for at least 5 blogs – try to be consistent while showing support
  • Speed matters. Once you get an alert that a new post has been published, quickly read the post (if it’s a long one, read the first two paragraphs, and then the last part to get the main points). Make a point that this post has sparked value
  • Write a valuable comment. Avoid the spammy cheesy-ass comments like, ‘nice post’, ‘awesome write up’ or ‘this post helped me.’ That is a quick way to be ignored. Again appreciation is a secret ingrediate for success. By expressing a decent comment will draw traffic and drop keywords along the way

Check out this comment below that truly generates traffic and can link back to your site:

I can appreciate the Content Wizards part

A comment like this helpful and well written so readers can benefit not just from the blog post, but the comment too. Here’s another kick ass example from a post on Moz who left a fantastic comment and shared a link:

link commenting
About the Author

I’m the internet marketing wizard known as Az Respes, a 10-year vet in digital marketing, particularly SEO.

Over the years, I have used my expertise and experience to help hundreds of eCommerce and other businesses generate well over 100,000 a month online from search engine optimization.

Now I just try to help the people that are looking for opportunities to make a full-time living through internet marketing.

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