In this extremely personal episode, I share my experiences having to encounter racism from my early years as a teenager to now. You will hear a moment I ran for my life.
Another moment when my body froze in an instant having a gun held to me.
And finally how I deal with understanding what it takes to fit into the internet marketing community where you are judged. Not only on your skillset but an appearance or mannerisms.
BE ADVISED! While I share my past story with you, there will be a point when there will be offensive language said in a matter of myself portrayed based on our history and I extend my apologies to those who take offense.
This has been a very difficult and confusing time for all of us for the past few months. The world is falling under a pandemic with a Coronavirus also known as COVID-19. So far I have to admit, this has been a real hell hole that should make people wake up more than ever and start to come together.
Personally, besides COVID-19, having mixed emotions with dealing turmoil has left me speechless with confusion living life through the Coronavirus.
I can actually say that there has been some amazing light before and during this whole ordeal which allows me to spend as much time with my family. Being surrounded by family during all of this has opened my eyes up in a lot of various ways being a new father for the past 6 months with my son.
His presence can easily light up a soul when feeling down without permission.
I like that.
Coronavirus introduced a new level of cabin fever
Never before have I felt stuck in this situation before where living so far from my family while dealing with an unfortunate situation of a member going through stage 4 pancreatic cancer. Because of COVID-19, it has caused a shutdown or a real issue with traveling to see family; especially anyone who is high-risk.
Take the mother of my 6-month child for example.
See my point? Stuck and sucks ass.
There is a very brief point that I make in my podcast about appreciating the love for a family member that shows support and help raise you.
When you look back on a person’s life and what that person means to you, one should dedicate the time to dwell on the good memories.
Not feel sorry or think back on what could have been, or worse – not accept the fact of the next phase in life.
That’s why I think it’s important to replace hatred with kindness, love, and gratitude.
It would’ve been a beautiful sight to see and read about our world coming together earlier before this pandemic spread. However, I know the old cliche – it is what it is.
That being said, I take this time to open my horizons with my internet marketing ventures, read new books, and so on. It breaks my heart knowing so many people die during this shit, losing jobs, freaking out over toilet paper.
I give my opinion on what I take away from the coronavirus in my latest podcast.
Everybody wants to achieve internet marketing success. They look to achieve conversions for their business, product, or services. While many continue to flourish with this success, others still question, what am I doing wrong?
Well, there can be several reasons, but you must start at the beginning. Ask yourself before marketing, did I pick the right keywords to target the right audience?
My podcast episode talks about helping you find the right keywords for your business along with providing a personal reason why taking risks is better than regret.
Sample of the transcript:
Choosing the right keywords can really increase your website traffic by increasing your search engine ranking and by encouraging visitors to stay on your site and return to your site.
Choosing the wrong keywords, though, can be disastrous. Here are five simple ways to choose your keywords wisely and improve your web traffic.
Brainstorm keywords by association
The first, and perhaps the easiest, way to choose the right keywords for your website is to brainstorm ideas with regard to your individual goods and services.
Sometimes simply the name of your goods or services will work as an excellent keyword. For example, if you offer writing services, consider “technical writing” as your keyword.
Creating a page around “writing” may not get you the customers you deserve. Think specifically about what you offer and create a page to advertise it. Within this, though, you must remember to stay away from general keywords.
The competition for these keywords is rather stiff.
Thousands of sites are optimized for words like “computers,” and doing the same thing with yours can simply make it redundant and hard for customers to find. Moreover, customers are more search savvy than you are giving them credit for.
If a customer wants to find information on something specific, he or she will search for something specific.
For example, they may want to know about flea treatments for their dog, but instead of searching for “fleas” or “dog,” they may search for something more specific like a product name or type of treatment.
If you feel you must use a general keyword, try taking a keyword and adding a more specific term to it. For example, if your keyword is “dog,” try adding more specific terms like “behavior” or “specialist” to that for site optimization.
With these general terms, you might also consider adding regional terms.
If you service a particular area of the country, you may have some regional terminology that will help customers find you.
Names of nearby cities or towns can help as can terms that your customers know and respect. For example, if you run a sandwich shop in New Orleans, you might want to optimize for the term “Jambalaya.”
Use different keyword research tools
The second way to choose the right keywords for your website is to use a service like Google Keyword Tool.
This way to choose your keywords can be a bit time consuming, but in the end, it is certainly worth it. Start with either service, and you’ll end up with a huge list of possibilities.
Once you’ve finished with that service, pick another and try running the same search.
See what keywords you have in common with the two lists.
Check your server logs
The third way to choose the right keywords for your website is to check your server log files.
When someone visits your site from a search engine, the words they used to find your site are recorded in your server log files.
It can sometimes be best to use a software program to extract the information if you are not technically inclined.
The fourth way to choose the right keywords for your website is to use a keyword counter service. These analyze your web page and compare them with other, similar websites.
They offer you a density percentage report and the top words for the two pages based on their analysis. Keyword counter services are available all over the internet in both free and costly forms. Choosing the right service for you will simply be a matter of reading the reviews.
Study your competitors
The final way to choose the right keywords for your website is to review sites that have both similar missions and products with regard to yours. It is important to notice sites that have rankings within the top ten on any given search engine.
The point here isn’t to copy the site; it is to figure out which keywords they are using to draw in potential customers.
For most people, the internet plays a major role in their daily lives.
Whether it’s communicating through email, checking the latest celebrity gossip, or researching and shopping for a new camcorder, people all over the world are getting on the internet multiple times every day.
This episode explains the benefits of why companies should have websites and utilize internet marketing.
Along with knowing what to do to avoid manual action penalties with Google.
Know what the right keywords your customers will use when searching.
You might know what your customers search for. If not, find out. Is it a description of “pants” or “jeans?” One may be searched more often than the other, but why not target both? How about “executive gifts?” Maybe “desk accessories” will broaden your web site marketing strategy.
Is word count a ranking factor? That would depend on that niche. If the competition is higher than it will be a factor opposed to a Shopify or a specific affiliate marketing niche. In this latest podcast, I go into detail about both why I believe information passed is misinterpreted with the word count as ranking factor.