Affiliate marketers already know how important is it to be indexed on the search engines results page.
There’s no doubt about it, having high rankings for your website on search engines is very critical.
It does depend on the type of conversions you look to accomplish when it comes to signups and sales.
That should be the goal in what search engine optimization (SEO) is about.
There’s no mistake that affiliates today utilize paid search at every level to build different effective strategies because in most cases.
There’s a tremendous level of great sophistication that comes with the habit of a less budget invested and higher sales quality.
This article discusses 7 key steps that will help you get your marketing Funnels stages ranking listed higher in search engines.
Marketing Funnel Stages Phase One: Create The Awareness
It is very important to build any type of noise with your business and if you consider doing any type of marketing investment towards your awareness channels, there are endless opportunities to build traffic to your business.
Some options can include or be a combination of:
And much more. It really depends on how your business is built.
STILL EFFECTIVE: Don’t feel intimidated by not reaching out to social influencers to connect with your targeted audience.
A great friend and fellow Internet Marketer, uses other social influences for marketing opportunities.
These are some great reasons not to overlook paid search traffic and use it effectively to drive new users through your funnel stages.
Use Your Competitors Funnel Strategy To Your Advantage
Let’s talk about your competitors for a second.
Now a lot of businesses want to leave their unique stamp in their niche, but one essential part that is constantly taken for granted is in-depth competitive analysis.
Going with the assumption that a customer is looking for your direct competitor, is great notion to put your business in their hat also.
So think about bidding on competitor terms as a great secret strategy to capture your competitor’s traffic and new impressions for free.
Keep in mind that these competitive keywords may be expensive and get a lower quality score.
But they can assist you and let users know they options within your industry.
Become A Marketing Expert And Educate Yourself
Users nowadays are looking to educate themselves on their specific service or product and likely go to Google or YouTube.
Start creating white papers or other forms of free piece of content to your audience.
Give your audience to start to appreciate the value of your business will bring them when you build more experience marketing.
If you have a site for your business, be sure to include FAQ pages and informative content to be helpful and educate your customers, continue to build that brand awareness, and promote trust with your audience.
Marketing Funnel Stages Phase Two: Spark Interest
When a user visits your website, hopefully they start becoming familiar with your brand.
You want to keep your brand as a major focus and create a campaign to stay on top of the minds of your targeted audience.
When you attempt to put your website or funnel process on the market, it is an uphill battle for recognition.
This is why conducting SEO for my clients is the main focal point to my marketing funnel stages.
But understanding how marketers look for quicker results, using more paid traffic secrets.
Using Retargeted Traffic Can Increase 3x-5x the returns for new customers
There are so many fantastic reasons to use Retargeted Traffic as apart of your funnel marketing strategy.
This gives you the ability to run your ads to your target
RLSAa can assist drive repeat visits to your funnel by targeting and bidding on those previous funnel users. these campaigns use an interacting messaging like a countdown, reminder or discount to complete an action on your site, to create urgency.
4. Customer Bidding:
Marketers must know applying in-market visits to campaigns on an observation mode to build a clearer image of how each customer segment performs. Segments that perform or convert at a high-level show interest from that grouping of potential customers and, therefore are worth a higher investment using a bid modifier. Simply, bid upon these customers to get a positive response.
Marketing Funnel Stages Phase Three: Decision
Invest in your brand terms to secure yourself from competitor interference once potential customers have made the conscious to engage with your brand. You also have an option to implement extensions to impart more influence during the decision phase & garner enhanced user engagement.
5. Bid on Brand terms
Brand terms serve 2 purposes in Search Engine Optimization: that are Visibility and Defense. Firstly, it is mandatory to remain relevant to the SERPs by being represented in paid and organic results. Secondly, as you have the flexibility to bid on the competitor’s terms, similarly, the competitor can also bid on your terms too. By developing a dedicated brand strategy for search terms, you may cut down on competitors showing up in place of you.
6. Use Extensions
Extensions like callouts, structured snippets and site links place more ads on SERPs, delivering you ads more opportunity to influence in the decision of customers. You should use as many relevant extensions as much you can do to improve CTRs (Click Through rates) and higher quality scores.
Fourth Phase: Take Action
Search Engines can optimize towards conversion action by automated bidding when customers take action on your funnel via a paid ad.
7. Automated Bidding
Conversion or action information that is stored in Microsoft Ads or Google is proposed to support automated bidding such as target CPA (Cost Per Action), Maximize Conversion or Target Return on Ad Spend. These features support several conversion goals with Google’s AI automation. Building right conversions in your account are essential during the final step of the funnel.